Hosting a major event can come with a wide variety of stresses and challenges. It can be difficult enough to make sure the event goes off without a hitch, but you're also left stressing over proper access and making sure no one is left out. This puts ticket distribution at the top of the list of concerns, as throwing an event without an audience may prove to be a pointless exercise.
Below, you'll find a guide to some tips for proper event ticket distribution. Whether you're a long time event planner or taking your first steps into the world of event hosting, sticking to these suggestions will go a long way toward making sure you have an energized and profitable crowd on hand.
Be Firm In Allotments
Perhaps the biggest mistake that many ticket distributors make is a willingness to be flexible with the complimentary event tickets which are allotted to interested parties. Ultimately, ticket revenue is the backbone of a profitable event, and if you're willing to sacrifice it here and there to keep people and other companies happy, you may soon be operating at a loss.
At the outset of planning, be sure that all involved parties submit a firm list of their requests. Having these requests from the beginning and in a hard copy can give you the confidence to refer to them later if it becomes necessary to reject further amendments.
Offer Purchase Incentives
With the explosion of the secondary ticket market, it can be a challenge to make sure tickets are purchased directly from the source. It's important to maximize those, however, as it helps to guarantee the appearance of an interested audience.
Offering incentives at the original point of sale is a great way to cut third parties out of the loop. Whether you utilize promotional items, discounts, or even early access, people with interest in your event can be drawn in by the right carrot.
Work With A Designated Broker
Some ticket resale is inevitable, and rather than trying to fight off every instance of it, it can be beneficial to decide to steer into the curve. If you select one designated third party broker to work with for your event, you can have confidence that the secondary market is operating professionally and fairly. This can also help you create artificial scarcity and therefore demand, as a broker can offer a way in to an event once it's sold out or otherwise limited.Share