When planning an event, the last thing you want is for your pop up display to get lost in the crowd. To make sure that doesn't happen, proper positioning of your pop up displays can be key.
Here are some tips on where to place them for maximum visibility.
In High-Traffic Areas
Proper placement of a pop up display is key to ensuring maximum visibility for your business. Being in high-traffic areas can help you draw attention to your display and increase your brand's or message's visibility. This can be especially beneficial if you are exhibiting at a trade show or other event with a large crowd.
The most effective locations for your pop up display will depend on several factors, including the size and layout of the venue, how much foot traffic it receives, and what type of product or service you are promoting.
For instance, if you're promoting a product, you may want to place your display near the venue's entrance. This way, it will be the first thing people notice when they enter, and it will be hard to miss.
Alternatively, if you are promoting a service or having a presentation, you may want to place your display in an area where people are likely to congregate. This includes near refreshment areas or meeting places, as these are usually popular gathering spots.
Alongside Complementary Displays
Placing your pop up display alongside complementary displays can be an effective way to ensure maximum visibility for your business. For example, if you are selling a product or service that is related to those of another exhibitor, positioning your pop up display next to theirs may help draw more attention and create synergy between the two displays.
This technique can be especially useful at events such as trade shows where it's important to create an inviting environment that encourages people to spend time browsing the different exhibitors' stalls.
In addition, you can use props or other creative elements to draw more attention. For instance, adding banners or signs on either side of your pop up will provide a visual inventory of what you have to offer and encourage visitors to spend more time exploring your stall.
Also, using props such as chalkboards or plants can act as interesting conversation pieces that will encourage people to engage with you and learn more about what you have to offer.
When setting up for trade shows and other events, consider how strategically placing your pop up display alongside complementary displays will maximize its visibility potential. This kind of thoughtful placement will make it easier for visitors to find what they need among the many different options available. It will increase the likelihood that they will be enticed by what you have on offer.Share